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William B. Goodman, Senior Associate

Will Goodman, Senior Associate at ECG, specializes in strategic planning, market & competitive intelligence, technology commercialization and business development in the energy & environmental and industrial sectors. At ECG, Will is focused on analyzing and assessing markets, conducting VOC engagements, analyzing competitive intelligence, developing business growth strategies for ECG’s clients and presenting the results of his work.

Prior to joining ECG, Will held strategy, marketing, finance and business development positions at General Electric Company and United Technologies. Within GE Power Services, he conducted numerous strategic marketing engagements and as a GE Aeroderivative Product Marketing Lead, he led and built a customer value proposition model for a flange-to-flange repower NPI resulting in substantial incremental revenue. As a Multi-Year Agreement (MYA) Productivity & Risk Leader, he helped the business generate more than $700M in margin productivity. And prior, Mr. Goodman graduated from the GE Financial Management Program where he received honors in all 4 divisional rotations within GE Power (2), GE Energy Connections and GE Oil & Gas. At United Technologies, Mr. Goodman served as a Business Development Analyst for its fuel cell business. He conducted research and analysis on renewable energy incentive structures, energy policy, and emerging markets as well as analyzed competitor financials to generate insights into energy markets, business strategies and competitor performance.


  • BA, Policy & Law, Concentration in Energy Economics & Policy, Honors, Trinity College

Professional Involvement and Interests

  • GE Financial Management Program, Corporate & Business Unit Honors
  • GE Leadership Training: Essential Leadership Skills, Lean Six Sigma, Change Acceleration Leadership and Energy Markets & Models
  • Volunteer: CURE Cancer & United Way
  • Trinity College Engagements: Rowing and Chair, Senior Class Committee
  • Interests: Automotive, Golf, Hiking, Fishing & Traveling